The Standard Rises In...

Launches in...

Mike Arce

A playbook for team members who want to lead, grow, and raise the standard—starting NOW

Get the first chapter FREE + be the first to know when the book goes live!

A playbook for team members who want to lead, grow, and raise the standard—starting NOW

The one thing that separates the best from the rest? Their People.

This book is for Them.

The one thing that separates the best from the rest? Their People.

This book is for Them.

Business Owners

Coaches

Sales Reps

Managers

Front-line Staff

Trainers

Business Owners

Coaches

Sales Reps

Managers

Front-line Staff

Trainers

I don’t believe that great people build great businesses.

I believe great systems build great businesses... and great people run those systems greatly.

I don’t believe that great people build great businesses.

I believe great systems build great businesses... and great people run those systems greatly.

This isn’t your typical business book.

It’s about creating systems, developing empowered teams, and raising the standard across the board—because every team member plays a role in our gym’s success.

This isn’t your typical business book.

It’s about creating systems, developing empowered teams, and raising the standard across the board—because every team member plays a role in our gym’s success.

Here's what you get:

  • Lead Without a Title

    Learn how to take ownership, set the tone, and influence your team—whether you're in management or just starting out.

  • Get Promoted Without Asking

    Discover the behaviors and standards that naturally attract recognition, advancement, and leadership opportunities.

  • Master the Small Stuff That Builds Culture

    From resetting equipment to handling the phone right, you'll see how the little things create big team wins

  • Become the Person Owners Fight to Keep

    Get the mindset and skill set that make you indispensable in any fitness studio or gym.

Own Your Role. Elevate the Experience.

Here's what you get:

  • Lead Without a Title

    Learn how to take ownership, set the tone, and influence your team—whether you're in management or just starting out.

  • Get Promoted Without Asking

    Discover the behaviors and standards that naturally attract recognition, advancement, and leadership opportunities.

  • Master the Small Stuff That Builds Culture

    From resetting equipment to handling the phone right, you'll see how the little things create big team wins

  • Become the Person Owners Fight to Keep

    Get the mindset and skill set that make you indispensable in any fitness studio or gym.

Own Your Role. Elevate the Experience.

mEET MIKE ARCE

CEO of Loud Rumor

Multi-unit Gym Owner

hOST OF tHE gsd show

Speaker and Business Strategist


With a relentless drive to help others grow, Mike has spent years mastering the mechanics of business development — not in theory, but in practice — by solving the real, everyday challenges that fitness businesses face.

Rooted in a genuine love for the fitness industry, Mike’s philosophy is simple but powerful: sustainable success comes from putting the right people in the right seats, doing the right things, the right way — consistently. It’s not guesswork; it’s a proven system he’s refined by building, scaling, and guiding dozens of businesses from the ground up.


His approach isn’t about fluff or quick wins — it’s about creating lasting transformation, both in companies and in the people who lead them. Whether he’s coaching, mentoring, or speaking on stage, Mike brings unmatched clarity and direction to fitness entrepreneurs ready to level up their impact, build high-performing teams, and grow with purpose.

If you want real results — not hype — Mike is the person who makes it happen.

mEET MIKE ARCE

CEO of Loud Rumor

Multi-unit Gym Owner

hOST OF tHE gsd show

Speaker and Business Strategist


With a relentless drive to help others grow, Mike has spent years mastering the mechanics of business development — not in theory, but in practice — by solving the real, everyday challenges that fitness businesses face.

Rooted in a genuine love for the fitness industry, Mike’s philosophy is simple but powerful: sustainable success comes from putting the right people in the right seats, doing the right things, the right way — consistently. It’s not guesswork; it’s a proven system he’s refined by building, scaling, and guiding dozens of businesses from the ground up.


His approach isn’t about fluff or quick wins — it’s about creating lasting transformation, both in companies and in the people who lead them. Whether he’s coaching, mentoring, or speaking on stage, Mike brings unmatched clarity and direction to fitness entrepreneurs ready to level up their impact, build high-performing teams, and grow with purpose.

If you want real results — not hype — Mike is the person who makes it happen.

Already Got the Book? Let’s Hook You Up.

Share your reading journey and unlock the complete audiobook experience - absolutely FREE!

Hold Your Book

Take a photo of you holding your copy of The Standard Is YOU

Share on Social

Share it on IG and tag @mikearcelive with the hashtag #TheStandardIsYOU

Let us Know

Submit your post using the link below

Get Your Audiobook

Receive the free audiobook version of The Standard Is YOU

Already Got the Book? Let’s Hook You Up.

Share your reading journey and unlock the complete audiobook experience - absolutely FREE!

Hold Your Book

Let us Know

Take a photo of you holding your copy of The Standard Is YOU

Submit your post using the link below

Share on Social

Get Your Audiobook

Share it on IG and tag @mikearcelive with the hashtag #TheStandardIsYOU

Receive the FREE audio-book version of The Standard Is YOU

"A Playbook for Professionals Who Raise the Standard"

"This isn’t a fluffy, motivational read. It’s a clear, actionable, no-excuses guide to becoming a better professional and building a better team."

- Rick Mayo

Founder, Alloy Personal Training

Ready to Unlock Your Potencial?

"A Playbook for Professionals Who Raise the Standard"

"This isn’t a fluffy, motivational read. It’s a clear, actionable, no-excuses guide to becoming a better professional and building a better team."

- Rick Mayo

Founder, Alloy Personal Training

Ready to Unlock Your Potencial?

Copyrights 2024 | Loud Rumor | Privacy Policy